The Process Forum - Chewing Gum Advertisement (sm edition)

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misthaufen007

09-30-2015 09:10 AM

Chewing Gum Advertisement (sm edition)

2 Attachment(s)

as requested by lbh

they are part of a print ad campaign for chewing gums. female ad in the sw section.

MindiFlyth

10-02-2015 04:01 PM

Re: Chewing Gum Advertisement (sm edition)

What a strange campaign. Are those the entire ads? Is there any slogan that clarifies things? "Try our gum and you'll shrink" seems like an unlikely thing to base an ad campaign around.

misthaufen007

10-02-2015 04:56 PM

Re: Chewing Gum Advertisement (sm edition)

Quote:

Originally Posted by MindiFlyth (Post 757402)

What a strange campaign. Are those the entire ads? Is there any slogan that clarifies things? "Try our gum and you'll shrink" seems like an unlikely thing to base an ad campaign around.

No, that's all there is to it. The basic idea is that the gum's extra coolness/freshness is so overwhelming that you "shrink" like certain manly things shrink when it's cold. So you are kind of pulling in on yourself.

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