well I'm part of the TSA-Talk list (Transformation Stories Archive) and back in the late 90s we did a shared story project about ourselves (or avatars of ourselves) turning in characters we create for other stories or as online personas. So yea "in public" was a setting for most of the the transformations.
The Character I picked?
http://www.furaffinity.net/view/1535595/
The location, a public bus and the transformation did not include clothes. So super Awkwardness as male human clothes aren't meant for hooves and winged ladies, so combo of inconvience, inciteing public panic and forced public nudiy